Vision
Bali is not onlya place that serves.
Tourism gives Bali jobs. Technology gives Bali ownership. We want young Balinese to have both.
A bootstrapped company. Our own money, our own decisions.
00 · The number
About a million people.That is the size of it.
Not a market. That is how many young Balinese Hindus are deciding right now what they will be in ten years.
Plain multiplication: Bali's population times the Hindu share times the Gen Z share. Two things to know before using it: religion is a rough proxy for ethnicity rather than the same thing, and the generation share is from the 2020 census while the population total is 2024. So this is an order of magnitude, not a headcount.
Small now.Not small forever.
01 · Where we are
Running, building,and next.
Written plainly, so it is easy to check a year from now.
Running
- Dewata Tech: direct bookings for villas
- Dagangku AI: bookkeeping over chat
Being built
- Activation, so people who sign up actually record
- The WhatsApp channel, so recording needs no app
- Model evaluation built on real user corrections
Next
- Connected ledgers between businesses
- Real Coretax and e-Faktur, not a CSV export
- A third venture in public safety
02 · Bootstrapped
Our own money,our own decisions.
We are not looking for investors. Outside funding hands part of our week to someone else, and this product needs more patience than fast money has.
Customers fund it
The people paying for the product set the direction, not the people holding board seats.
Small is fast
One person can decide, ship, and fix it the same day.
If someone wants in
The door is open to people who understand patience. But we are not out looking.
03 · Bali
Build the technology,do not just use it.
Bali's economy is bolted to tourism. When visitors stop arriving, everyone here learns what that feels like. Technology is a second leg that does not wobble when the first one does.
Balinese do not have to be spectators in this industry. They can be the ones who build it, own it, and choose where it goes.
- 01
Work in technology
Not only serving it, building it.
- 02
Move up to leading
Deciding where a product goes.
- 03
Start the company
Owning the product, not just the task.
- 04
Come back as the funder
The money circulates in Bali instead of leaving.
We are nobody to be telling anyone what to do. We just want to show the path exists, from Denpasar, without moving to Jakarta.
04 · The outlook
Why the marketis still open.
Three reasons we act on, and one that keeps us careful.
Most small businesses keep no books
Indonesia has tens of millions of micro businesses. Most of their records live in someone's head.
Compliance keeps tightening
Tax and reporting keep going digital. Businesses with messy records feel it first.
Model pricing falls every year
What was too expensive for a corner shop last year becomes reasonable this year.
What keeps us careful
A large market is not an easy one. The hard part is not finding the businesses, it is getting them to record every day.
Balinese and want to build?
Send us a message. No degree required, just something you have actually finished.