Capital thesis
Where thecapital goes.
Two places, and the order never gets reversed. The AI product until it is fed, then genuinely idle cash into Bitcoin.
The projection on this page is a tiered model, not a promise.
The product first.Always.
01 · The order
Cash is claimedin sequence.
Each tier fills before the one below it gets anything. Nobody jumps the queue.
- 01
Operations and twelve months of reserve
Salaries, servers, and obligations for a full year are set aside first. A company that dies of an empty bank account never gets to be right about anything else.
- 02
Build the AI product
First claim on money meant for growth. Activation, the WhatsApp channel, and model evaluation tooling. All of it points at one variable: active businesses times how often they record.
- 03
Distribution
One acquisition channel with real numbers, pushed to the point where the cost still makes sense. Not five channels being sampled.
- 04
Surplus cash to Bitcoin
Only cash that is genuinely idle after the three tiers above. Not working capital, not payroll, and never borrowed.
Build the AI product
02 · Bitcoin
The rules were writtenbefore the price moved.
We hold Bitcoin as a long-horizon place to park cash, not as a source of income and not as something to trade. The reasoning is plain: the supply is capped and nobody can add to it unilaterally, while idle rupiah in an account loses ground with certainty.
Why the rules are written up front: a treasury policy written while the price is moving is not policy, it is emotion.
Surplus only
After the twelve-month reserve is whole. If the reserve is short, that month's allocation is zero.
Never with borrowed money
No margin, no loan to buy, no crypto pledged as collateral.
Bought in steps, not one lump
A fixed amount each month, with no attempt to time the entry.
Not a trading position
No sell target and no leverage. If cash is needed, the product is the source.
Taxed and booked properly
Holdings sit on the company books and tax is calculated under the rules in force at the time of the transaction.
Never sold to customers
We offer no crypto product, give no buy advice, and none of this touches Dagangku AI.
We deliberately publish no Bitcoin price projection. The price cannot be forecast, and a forecast chart only makes readers think something was promised.
03 · Projection
Five years,three scenarios.
One variable drives it: how many businesses pay. Everything else is downstream.
+Show the numbers
| Year | Low | Base | High |
|---|---|---|---|
| 1 | Rp180 million | Rp450 million | Rp900 million |
| 2 | Rp450 million | Rp1.4 billion | Rp3.3 billion |
| 3 | Rp840 million | Rp3 billion | Rp8.4 billion |
| 4 | Rp1.2 billion | Rp5.4 billion | Rp15.6 billion |
| 5 | Rp1.5 billion | Rp7.5 billion | Rp24 billion |
The high case is 8,000 paying businesses. Indonesia has roughly 65 million MSMEs, so that is 0.012 percent of the market. The hard part is not the size of the market, it is activation: getting people who signed up to actually record every day.
To be clear
The chart above is a model, not an achievement. We do not publish today's paying customer count on a public page, but we open it plainly in the meeting, along with acquisition cost and retention.
04 · Risk
What couldsink this.
Activation does not improve
Most people who sign up stop before recording anything. If that does not change, every data asset grows slowly and the projection above does not happen.
Model pricing moves
Cost per message follows provider pricing. We are built to switch models, but a broad price rise still hits the margin.
Data rules change
Indonesia's PDP law is in force without its supervisory body. Implementing regulations issued later could be stricter than what we run on today.
Bitcoin falls hard
The treasury can lose a lot of value for a long time. That is exactly why the allocation is surplus only, so a drawdown never reaches payroll or servers.
Legal note
- This page describes company capital policy. It is not an investment offer, not a solicitation to buy securities, and not investment advice.
- We make no public offering of securities and are not registered for one. Conversations with prospective investors happen directly and under the rules that apply.
- The Bitcoin we hold is the company's own treasury asset. We are not a crypto trading operator, we offer no crypto product to anyone, and we give no buy or sell advice.
- Crypto assets carry high risk and can fall sharply. Supervision sits with OJK, and tax is calculated under the rules in force at the time of the transaction.
- The projection on this page is a model built on assumptions, not a promise of results.
Want to take the numbers apart with us?
We open the assumptions, the model, and the measured figures that are not on this page.